The PowerScore is a proprietary value that incorporates the often overwhelming amount of data needed to understand an HCP’s journey and distills it into a number from 10 to 0. A PowerScore illustrates, at a glance, an HCP’s propensity to drive a brand’s business strategy or current goals. And now, you can see an HCP's PowerScore on a per product or per indication basis, as well as their Overall PowerScore.
We've updated how HCPs are PowerScored so that those of you selling multiple products, or products that are approved for multiple indications, no longer need to switch between projects to get all of the information you need. We aim to unify your sources of truth and create a one-stop shop for your planning and pre-call needs. By creating Product PowerScores that indicate an HCP's likelihood to prescribe a specific product (or prescribe it for a certain indication) separate from their likelihood to support all of the products and indications that you're responsible for as a rep, we've given you a more granular view into your customers.
For more information on what a PowerScore is and the difference between Product PowerScores and Overall PowerScores take a look at our in-depth PowerScore article.