This is a strictly predictive segment that identifies HCPs who are anticipated to grow their Total Market (Total Market = TRx of your Target Product + TRx of Competitor Products) in the next 1.5 to 2 years. The goal of this segment is to identify HCPs who should be nurtured in order to ensure that the growth of their market is into your Target Product.
The HCPs with the greatest predicted Total Market increases are awarded the highest Segment Scores.
Predicted Rising Star
A Rising Star is an HCP whose Total Market is expected to grow to at least 1.5x its current size in the next 1.5 to 2 years and whose Total Market is anticipated to be greater than the median Total Market size during the predicted time frame.
Where can I find this?
This segment is located in the Segment menu.
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