This segment uses market share (TRx) to identify HCPs that have recently transitioned, or are predicted to transition, out of prescribing your Target Product in favour of competitors.
The HCPs with the greatest relative market share decreases are awarded the highest Segment Scores.
Recent Switch Out
A Recent Switch Out represents an HCP whose market share is declining for your Target Product relative to competitors in the previous 1-6 months (check note below).
Predicted Switch Out
A Predicted Switch Out represents an HCP who is anticipated to decrease their market share of your Target Product compared to competitor products in the coming 1-6 months (check note below).
⚠️ Note (Recent and Predicted Switch Out): Please refer to the Total Market graphs/tables in MAPTUAL for the Recent and Predictive timeline for your product.
Where can I find this?
This segment is located in the Segment menu.
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