This segment uses market share (TRx) to identify HCPs that have recently transitioned or are predicted to transition into prescribing your Target Product from competitor products.
The HCPs with the greatest relative market share increases are awarded the highest Segment Scores.
Recent Switch In
A Recent Switch In represents an HCP who has been growing their market share in your Target Product over the past 1-6 months (check note below) relative to competitor products.
Predicted Switch In
A Predicted Switch In represents an HCP who is anticipated to grow their market share in your Target Product in the coming 1-6 months (check note below) relative to competitor products.
⚠️ Note (Recent and Predicted Switch In): Please refer to the Total Market graphs/tables in MAPTUAL for the Recent and Predictive timeline for your product.
Where can I find this?
This segment is located in the Segment menu.
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