This segment identifies HCPs that have recently decreased or are predicted to decrease their NBRx/NRx* MAT volume for your Target Product.
These shrinking HCPs must exhibit decreases in their average MAT volume (taking into account percentage and unit changes).
The HCPs with the greatest relative decreases are awarded the highest Segment Scores.
Recent Shrinker
A Recent Shrinker represents an HCP who exhibited a notable decrease in average NBRx script volume of your Target Product in the previous 1-6 months (check note below).
Predicted Shrinker
A Predicted Shrinker represents an HCP who is anticipated to decrease their average NBRx script volume of your Target Product in the coming 1-6 months (check note below).
⚠️ Note (Recent and Predicted Shrinker): Please refer to the MAT graphs/tables in MAPTUAL for the Recent and Predictive timeline for your product.
Where can I find this?
This segment is located in the Segment menu.
* = the metric used in this segment will vary depending on your specific target products
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