This segment identifies HCPs that have recently increased or predicted to increase their NBRx/NRx* MAT volume for your Target Product.
These growing HCPs must exhibit increases in their average MAT volume (taking into account percentage and unit changes).
The HCPs with the highest relative growth are awarded the highest Segment Scores.
Recent Grower
A Recent Grower represents an HCP who has notably increased their average NBRx/NRx* script volume of your Target Product in the previous 1-6 months (check note below).
Predicted Grower
A Predicted Grower represents an HCP with an anticipated increase in their average NBRx script volume of your Target Product in the coming 1-6 months (check note below).
⚠️ Note (Recent and Predicted Grower): Please refer to the MAT graphs/tables in MAPTUAL for the Recent and Predictive timeline for your product.
Where can I find this?
This segment is located in the Segment menu.
* = the metric used in this segment will vary depending on your specific target products
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