Where Can More Education Make the Greatest Impact?
Identifying HCPs who have recently begun prescribing your product can be challenging when incomplete data and/or data lags plague your system. The Recent and Predicted Starters Segment makes it easier than ever to identify those who have started prescribing your product in the last 3 months or those who are likely to start prescribing your product (based on look-alike modelling). In either case, HCPs who are newer to prescribing your product could use more education to ensure that they have the best experience possible, and grow their loyalty.
Examples of HCPs you may want to call on are listed below:
Mid-tier PowerScore + High Starter
Assume you find an HCP with a PowerScore of 5 or 6 with a Starter segment score of 9 or 10. This means that although this HCP is not a high prescriber of your product yet, the Machine Learning model (AI) has detected that their characteristics are extremely similar to those who are high prescribers of your product. So what does that mean for you?
Action: An extra call on this HCP could go a long way. Think about discussing the top 3 things you would want an HCP to know before starting patients on your product and try to engage them in this way. Maybe invite them to your next CME or AdBoard so they can be surrounded by others who support your product. These HCPs represent a great opportunity for the growth of your business.
Low PowerScore + Mid Rising Star + Mid Starter
PowerScore: 3 Rising Star: 6 Starter: 5
An HCP with a low PowerScore is not an actively large contributor to your business objective, but it doesn’t mean they can’t be in the future. The Rising Star and Starter labels indicate the potential that this HCP has to grow and you will want to get in front of this in order to ensure that they grow into your product.
Action: This is an HCP who would be great to stop in and see if you’re in the area or find yourself with extra time while planning your week. They have either recently started prescribing your drug or represent the ideal candidate to start in the future. This, paired with the anticipated growth of their overall market size makes them an important HCP to enact your Plan of Action on. Educate them on your product and discuss any aspects that may be holding them back. By forming this relationship early on in their product journey, your influence will be much stronger.