Looking to find HCPs who could be big prescribers in the future?
Predicting which HCPs are likely to grow their Total Market and support your specific Business Objective(s) can be challenging, that's why MAPTUAL takes the guess-work out of it! Use the Rising Star and Starter Segments to help you find the relationships that need to be nurtured for your business to thrive.
Let's look at some possible examples of these potential high-impact HCPs below:
Low PowerScore + High Rising Star
An HCP with a low PowerScore is likely a low writer in general. Maybe they are new to the area or have recently begun writing under their own license. So what is the action for someone like this? And why does it matter? Rising Stars represent HCPs who are anticipated to grow their total market (all scripts into your market) over the next 1.5-2 years.
Action: Forming relationships with these HCPs early on can give you and your product a competitive advantage over your competitors who don’t yet understand their potential, and maybe don’t even have them on their target lists. Dropping by to visit these HCPs when you’re in the area, or extending an invitation to an event can go a long way in ensuring that they grow into your brand as their patient population expands.
Low PowerScore + High Rising Star + Low Grower
PowerScore: 2 Rising Star: 10 Grower: 3
Here, the low PowerScore indicates a relatively small impact on your business. The lack of a Starter label and the presence of a Grower label tells you that this HCP has been prescribing your product for more than just the last quarter, although their volume is likely very small and their prescribing trends may be volatile. Knowing that they have prescribed your product before, you next want to look at the Rising Star label. This HCP is a high Rising Star in your region which means that their overall script volume will grow to be greater than the median volume in 18-24 months.
Action: This HCP represents someone whose relationship should be nurtured for the future prosperity of your business. The Grower label indicates that they are increasing their NBRx, so evaluating past (if any) CRM activities with this HCP and building on those conversations is a great start. Although 18-24 months can seem very far out, identifying and acting on this growing HCP can help you establish brand loyalty before their market grows to a level that the competition is likely to target.
Low PowerScore + Mid Rising Star + Mid Starter
PowerScore: 3 Rising Star: 6 Starter: 5
An HCP with a low PowerScore is not an actively large contributor to your business objective, but it doesn’t mean they can’t be in the future. The Rising Star and Starter labels indicate the potential that this HCP has to grow and you will want to get in front of this in order to ensure that they grow into your product.
Action: This is an HCP who would be great to stop in and see if you’re in the area or find yourself with extra time while planning your week. They have either recently started prescribing your drug or represent the ideal candidate to start in the future. This, paired with the anticipated growth of their overall market size makes them an important HCP to enact your Plan of Action on. Educate them on your product and discuss any aspects that may be holding them back. By forming this relationship early on in their product journey, your influence will be much stronger.