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What does "All HCPs" mean?

Using this segment for the first time? See how "All HCPs" segment can be beneficial to your business.

K
Written by Kim
Updated over a year ago

The All HCPs segment can be thought of as all relevant HCPs or all meaningful HCPs. We’ve thoughtfully shortened the list of HCPs so that users don’t have to sift through HCPs who are not likely to contribute to their Dynamic Business Objectives.

How is it generated?

This list is generated in a simple manner. First, MAPTUAL takes the HCPs with the top 1,500 PowerScores nationally and adds them to the list. Then, any HCPs with a Segment Score of 0 or greater in each geographical region will also be added to the list. The resulting list thereby consists of the top 1,500 national HCPs as well as any additional HCPs who show potential in driving your Dynamic Business Objective.

⚠️ Note: Because this is dependent on the Dynamic Business Objective that you have selected, this list is subject to change between business objectives.

Where can I find this?

All HCPs is a segment available through the Segments menu.


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